Blar i NHH Brage på forfatter "Marchina, Anna"
-
Sustainable products and conceptual processing fluency: Investigating dynamics among implicit attitudes, explicit attitudes, and buying intent for sustainable products through priming paradigm
Marchina, Anna (Master thesis, 2021)In today’s information-dense environment, people struggle to filter through the abundance of content from social media, emails, newsletters, and advertisements, while companies battle for the slightest chance of getting ...