Browsing NHH Brage by Author "Mwesiumo, Deodat"

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How and When does strategic CSR work? : Experimenting the Impact of Brand Equity and Persuasive Story on Consumer Response to Imitated CSR Initiatives

Søland, Pål; Mwesiumo, Deodat (Master thesis, 2014)

TOMS is a shoe company that gives away a pair for each pair you buy. In light of their success, the imitator BOBS entered offering similar shoe design and the same buy one give one initiative. Corporate Social responsibility ...