Browsing NHH Brage by Author "Nilssen, Frode"
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Satisfaction in buyer-seller relationships - Influence of cultural differences
Voldnes, Gøril; Grønhaug, Kjell; Nilssen, Frode (Journal article; Peer reviewed, 2012)This paper addresses the possible influence of cultural differences on satisfaction in cross-national buyerseller relationships. Building and maintaining buyer–seller relationships have for long been acknowledged as ...