Browsing by Author "Pedersen, Per E."
Now showing items 1-20 of 28
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Adopsjon av mobil handel (m-handel) : en forstudie
Pedersen, Per E. (Rapport, Research report, 2001-03)Denne rapporten presenterer et relativt omfattende rammeverk for adopsjon av mobil handel. Rammeverket bygger på at adopsjon må studeres med utgangspunkt i betingelser på både tilbuds- og etterspørselssiden. Vi deler inn ... -
The adoption of a mobile parking service : instrumentality and expressiveness
Pedersen, Per E.; Nysveen, Herbjørn (Working Paper, Working paper, 2002-12)This paper applies an extended model based upon the theory of planned behavior to explain the adoption of mobile parking services among a group of users having some experience with the service. Because mobile parking ... -
Adoption of mobile commerce : an exploratory analysis
Pedersen, Per E. (Report, Research report, 2001-12)Even though the literature on the adoption and use of mobile services is quite extensive, surprisingly few studies are found applying traditional models of ICT adoption such as the technology acceptance model. With the ... -
The adoption of mobile services : a cross service study
Pedersen, Per E.; Nysveen, Herbjørn; Thorbjørnsen, Helge (Report, Research report, 2002-10)To pay back the investments made in telecommunication infrastructure, new mobile services must be developed, distributed and adopted. A requirement for developing the right services for the right user segments is an ... -
The adoption of text messaging services among Norwegian teens : development and test of an extended adoption model
Pedersen, Per E. (Report, Research report, 2002-08)Text messaging in the form of SMS has become one of the most successful mobile services in Norway, and the use of this service is now well integrated into the everyday life of young Norwegians. To explain the widespread ... -
A review of mobile services research: Research gaps and suggestions for future research on mobile apps
Nysveen, Herbjørn; Pedersen, Per E.; Skard, Siv E. R. (Working paper;01/15, Working paper, 2015-01)The working paper starts with an overview of the growth in research on mobile services. Based on the increase in the research on mobile services the last few years, the fact that the last general review article on mobile ... -
Brand and customer experience in service organizations : literature review and brand experience construct validation
Skard, Siv; Nysveen, Herbjørn; Pedersen, Per E. (Working paper, Working paper, 2011-04)Commoditization of goods and services has generated a need for providing customer value beyond functional attributes and benefits. The concepts of brand and customer experience have therefore gained increased interest among ... -
Bruk av ulike informasjonstjenester på internett ved produktsøk
Pedersen, Per E.; Nysveen, Herbjørn (Rapport, Research report, 2001-10)Denne rapporten oppsummerer internasjonale studier av informasjonstjenesters betydning ved søk etter produktinformasjon. Den gjennomgår også ulike teoretiske tilnærminger til søk etter produktinformasjon, og bruk av ... -
Connectionist models of financial diagnosis
Pedersen, Per E. (Doctoral thesis, 1995) -
The effects of variety and bundling on choice and satisfaction: Applications to new telecommunication and media services
Pedersen, Per E.; Nysveen, Herbjørn (Working paper, Working paper, 2009-11)The purpose of this working paper is twofold; 1)to review consumer behavior literature on how assortment variety and bundling influence choice related variables, and 2)to apply this review on an analysis of telecommunication ... -
An empirical study of variety and bundling effects on choice and satisfaction : new telecommunication and media services
Pedersen, Per E.; Nysveen, Herbjørn (Report, Research report, 2010-04)The purpose of this report is twofold; 1) to review consumer behavior literature on how assortment variety and bundling influence choice related variables, and 2) to present results from an empirical study investigating ... -
An exploratory study of business model design and costumer value in heterogeneous network services
Pedersen, Per E.; Methlie, Leif B.; Nysveen, Herbjørn (Report, Research report, 2008-06)This report presents the results of an exploratory study of two service areas believed to represent important issues in the design of business models and the assessments of customer value in heterogeneous network services. ... -
An exploratory study of the relationships between mobile data services business models and customer value
Pedersen, Per E.; Methlie, Leif B.; Gressgård, Leif Jarle; Nysveen, Herbjørn; Thorbjørnsen, Helge (Report, Research report, 2005-03)A model integrating mobile data service providers’ business models decisions with end-users’ perception of customer value is presented and empirically tested. Business model decisions affect the extrinsic and intrinsic ... -
Hvordan kan reiselivsbedrifter bygge merkerelasjoner via internett? : teoretiske og metodiske tilnærminger
Nysveen, Herbjørn; Pedersen, Per E.; Thorbjørnsen, Helge (Rapport, Research report, 2000-08)Internett er en kanal som gir nye muligheter for markedskommunikasjon. Spesielt anses Internett å være godt egnet til å bygge merkerelasjoner. I denne rapporten drøftes tre ulike applikasjoner (statisk web, personalisering, ... -
Identity expression in the adoption of mobile services : the case of multimedia messaging services
Pedersen, Per E.; Nysveen, Herbjørn; Thorbjørnsen, Helge (Working paper, Working paper, 2003-07)This working paper is part of a research project funded by the Research Council of Norway, Telenor, Den Norske Bank, A-Pressen, Ericsson and EasyPark at SNF. The main purpose of the project is to provide evaluation frameworks ... -
Individual and cross media communication in converging media environments : a review of research on the antecedents and effects of communication using various media in marketing contexts
Nysveen, Herbjørn; Pedersen, Per E. (Working Paper, Working paper, 2002-10)In this report we review research focusing on the antecedents of media adoption and effects of adopting different media. Both research on media adoption within organizations and media adoption in everyday life contexts is ... -
Kundeatferd ved bruk av nettbank og andre kanaler : utviklingen i kundeatferd fra januar 1998 til oktober 2000
Methlie, Leif B.; Nysveen, Herbjørn; Pedersen, Per E. (Rapport, Research report, 2000-12)Foreliggende rapport tar utgangspunkt i utviklingen som har vært blant forbrukerne i anvendelse av nettbank. Undersøkelsen søker å avdekke om det er forskjeller mellom tradisjonelle bankkunder (kunder som ikke har tatt i ... -
MAP-IT : a model of intermediary integration strategies in online markets
Methlie, Leif B.; Pedersen, Per E. (Working paper, Working paper, 2000-07)We propose a model for understanding the structural conditions under which intermediaries in online markets choose their strategies, roles and functions. The fundamental concept behind these choices is integration – ... -
Merkerelasjoner via Internett : en sammenligning av statisk nettsted, nettsted med kundefellesskap og personalisert nettsted som applikasjoner for å bygge merkerelasjoner via Internett
Nysveen, Herbjørn; Pedersen, Per E.; Thorbjørnsen, Helge (Rapport, Research report, 2001-04)Denne rapporten er en del av prosjektet "Relasjonsbygging på Internett. I rapporten drøftes nettsteder med tre ulike funksjonaliteter (statisk nettsted, nettsted med personaliserte tjenester og nettsted med kundefellesskap). ... -
Self service technology : an overview of existing research
Nysveen, Herbjørn; Pedersen, Per E. (Working paper, Working paper, 2011-03)The purpose of this working paper is twofold. First the paper presents a review of the literature on self service technology (SST). The review categorizes the literature based on dependent variables studied in existing ...