Browsing NHH Brage by Author "Petrich, Dorian Alexander"
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The influence of price colour on price perception: a master thesis on behavioural pricing
Petrich, Dorian Alexander (Master thesis, 2017)It is well known in marketing that colour imposes an important influence on human behaviour. However, only little research has been dedicated to the influence of price colour on price judgement for non-discounted prices. ...