Browsing NHH Brage by Author "Pialorsi, Alberto"
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The Willingness to Disclose Personal Information to a Website : The Role of Website Personality, Context Sensitivity and Self-Congruity
Pialorsi, Alberto (Master thesis, 2022)Nowadays, consumer data collection is crucial for companies; however, what determines the individual’s disposition to disclose data is not well investigated. This study analyses the willingness to disclose personal ...