Browsing NHH Brage by Author "Skage, Arvid"

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Judging Corporate Ostriches? A Study of Consumers’ Attitude Towards the Chain Liability and Green Characteristics of a Focal Firm during Sustainability Crises

Skage, Arvid; Hjelset, Terje (Master thesis, 2022)

When sustainability crises occur, and these are revealed to the consumers, scandals may arise, triggering reactions among the consumers. Even though the crisis may happen far away, both geographically and organizationally, ...