Browsing NHH Brage by Author "Solberg, Anneline Westgård"
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Growing by exciting : a study of the effects of perceived firm innovativeness on customer satisfaction, customer loyalty, and firm performance
Solberg, Anneline Westgård; Kaasin, Emilie Berg (Master thesis, 2018)Today’s increasing focus on innovation in competing for the customers’ attention, has become a highly relevant research topic. Yet most research has focused on customer satisfaction as the most important antecedent of ...