Blar i NHH Brage på forfatter "Sydnes, Ingrid Tallhaug"
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The effect of explanations on perceived credibility of sustainability claims : how brands can position themselves as sustainable without being suspected of greenwashing.
Sydnes, Ingrid Tallhaug; Aarvold, Mai-Linn (Master thesis, 2021)As businesses are increasingly focusing on positioning themselves along sustainability dimensions, the occurrence of perceived greenwashing is threatening the perceived credibility of brands with genuine intentions. ...