Blar i NHH Brage på forfatter "Tarannum, Iffat"
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Antecedents for green purchase intention : moderating effect of masculinity-femininity on the relationship between antecedents and green purchase intention
Tarannum, Iffat; Kovalev, Timofei (Master thesis, 2019)At present, green consumer behavior is an emerging topic for both academia and business. According to various scholars, individual factors, including motivation, environmental concern, attitudes, personal values, etc. as ... -
Understanding the Role of Textual Paralanguage in Electronic Word of Mouth
Tarannum, Iffat (Doctoral thesis, 2024-12)Electronic word of mouth (eWOM) refers to online communication about products and brands among consumers. eWOM influences the consumer decision-making process and subsequently affects sales. Currently, consumers are ...