Browsing NHH Brage by Author "Uusitalo, Olavi"
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Service-Dominant Logic and Licensing in International B2B Markets
Uusitalo, Olavi; Grønhaug, Kjell (Journal article; Peer reviewed, 2012)This paper asks whether the service - dominant logic is superior to the traditional goods - dominant logic for the use of licensing to commercialize new technologies internationally – and why so. To answer this ...