Browsing NHH Brage by Author "Vold, Irene"

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“How does the degree of sustainability improvements affect consumers’ perception of the company’s trustworthiness, and does it depend on the company’s reputation for sustainability?” : a moderated mediation of the degree of perceived sustainability improments, percieved innovativeness and perceived trustworthiness.

Vold, Irene; Dådåv, Zorab (Master thesis, 2020)

In this research, we investigate how the degree of sustainability improvements implemented by companies, affect whether they are perceived as trustworthy by consumers, and if this effect depends on the company’s reputation ...