Blar i NHH Brage på forfatter "Thorbjørnsen, Helge"
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Positive uncertainty: the benefit of the doubt in advertising
Ketelaar, Paul; Van'T Riet, Jonathan; Thorbjørnsen, Helge; Buijzen, Moniek (Journal article; Peer reviewed, 2018)Positive uncertainty refers to uncertainty surrounding an anticipated positive outcome. It provides consumers with the opportunity to imagine and speculate on a product’s or experience’s potentially positive characteristics. ... -
Prevent or Promote? Exploiting Loss Biasness to Nudge Norwegian Consumers towards Eco-Friendly Packaged Wine
Dahle, Celine Halnes; Nyfløt, Sofie Louise (Master thesis, 2021)Players in the wine industry across the world, including the Norwegian monopoly player Vinmonopolet, are increasing their efforts to reduce their environmental footprint and achieve sustainable production and operation. A ... -
Samskaping og innovasjon
Nysveen, Herbjørn; Thorbjørnsen, Helge; Pedersen, Per Egil (Journal article; Peer reviewed, 2012)Formålet med denne artikkelen er å se på betydningen av samspillet mellom kunder og organisasjoner som kilde til innovasjon – samskaping. Vi tar først et tilbakeblikk på utviklingen av dette samspillet og presenterer ... -
The Sustainability Liability Effect : How Consumers May Choose the Regular Product Instead of the Sustainable One
Brustad, Colin; Sæther, Andreas (Master thesis, 2021)This paper evaluates the potential problem of consumers believing that sustainable products with strength-related attributes are less effective compared to the competing non-sustainable products, also known as the ... -
"This is who I am": Identity expressiveness and the theory of planned behavior
Thorbjørnsen, Helge; Pedersen, Per Egil; Nysveen, Herbjørn (Journal article; Peer reviewed, 2007)This paper explores the role of self-identity expressiveness and social identity expressiveness in the context of Multimedia Messaging (MMS) adoption. An extended version of the Theory of Planned Behavior (TPB) including ... -
Using mobile services to strengthen brand relationships : the effects of SMS and MMS channel additions on brand knowledge, satisfaction, loyalty and main channel use
Nysveen, Herbjørn; Pedersen, Per E.; Thorbjørnsen, Helge (Report, Research report, 2003-07)The purpose of this report is to study effects of SMS and MMS as channel additions on customers’ relationships with brands. Empirical studies are reported for three brands in which have added SMS and MMS as brand channel ... -
Who will you trust to do your banking, in an era of Fintech fever?
Sveen, Kjersti Timland (Master thesis, 2021)Disruptive technology is exponentially taking more place in our everyday lives and opens a tremendous number of opportunities. The FinTech industry is by far dispensed from this. The technological development combined with ...