Blar i NHH Brage på forfatter "Kathuria, Vaishali Lara"
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Communication strategies for corporate social responsibility of luxury brands : how to create harmony in a paradox
Kathuria, Vaishali Lara (Master thesis, 2013)The research question of this master thesis is how luxury brands can communicate their corporate social responsibility. The assumption that this thesis relies upon is that communication of CSR in the luxury industry is ...