• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Norges Handelshøyskole
  • Thesis
  • Master Thesis
  • View Item
  •   Home
  • Norges Handelshøyskole
  • Thesis
  • Master Thesis
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

Communication strategies for corporate social responsibility of luxury brands : how to create harmony in a paradox

Kathuria, Vaishali Lara
Master thesis
Thumbnail
View/Open
Kathuria_2013.pdf (2.463Mb)
URI
http://hdl.handle.net/11250/169441
Date
2013
Metadata
Show full item record
Collections
  • Master Thesis [4207]
Abstract
The research question of this master thesis is how luxury brands can communicate their

corporate social responsibility. The assumption that this thesis relies upon is that

communication of CSR in the luxury industry is more challenging compared to other

industries, because of the conflicting core values of the two. To situate this current study in a

context, the literature review includes a chapter on CSR and on luxury respectively. In order

to answer the research question at hand, I identify the CSR communication strategies of two

luxury brands, namely Tiffany & Co and Louis Vuitton, and try to recognize what the two

brands do in order to bridge the assumed contradictions between CSR and luxury. The main

findings involve the importance of brand in luxury CSR communication.

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit