Blar i NHH Brage på forfatter "Kleppe, Ingeborg Astrid"
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Applying the brand community concept in the nonprofit sector : the case of junior achievement Ireland
Thorsteinsson, Tomas Gunnar; Casalini, Giulia (Master thesis, 2015)In this paper, we aim to investigate the benefits of the application of a brand community strategy into a nonprofit organization (NPO), as well as the strategies that the NPO could adopt in order to facilitate the creation ... -
Company versus country branding : "Same, same but different"
Kleppe, Ingeborg Astrid; Mossberg, Lena Larsson (Report, Research report, 2002-10)The aim of this study is to investigate whether countries can be branded like companies. Company brands are managed according to clear ownership and top-down control of brand management. In contrast, countries are governed ... -
Country and destination image : similar or different image objects
Kleppe, Ingeborg Astrid; Mossberg, Lena Larsson (Working Paper, Working paper, 2001-12)Country Image and Destination Image research exist as two parallel research tracks with almost no cross-references although the concepts refers to almost the same area of applied marketing, namely export products to ... -
Crowdfunding sustainability : how do entrepreneurs of sustainability projects utilise the potential of crowdfunding for fundraising?
Kleppe, Ingrid Natalie; Nilsen, Elina (Master thesis, 2017)Entrepreneurs of sustainability projects face difficulties in raising capital from conventional financial sources, primarily because of a weaker focus on financial performance. However, the emergence of crowdfunding as ... -
Crowdsourcing Innovation and Product Development: Gamification as a Motivational Driver.
Kavaliova, Maya; Virjee, Farzad; Mæhle, Natalia; Kleppe, Ingeborg Astrid (Journal article; Peer reviewed, 2016) -
Entreprenørens dilemmaer : gode idéer uten finansiering
Langgård, Mats Vormeland; Mostad, Fredrik Døhl (Master thesis, 2015)Denne utredningen er gjennomført som en avsluttende del av Siviløkonomutdannelsen ved Norges Handelshøyskole i Bergen. Oppgaven utgjør 30 studiepoeng og er skrevet innenfor hovedprofilene finansiell økonomi, og strategi ... -
Etablerte aktørers oppfattelse av og respons på disruptiv innovasjon : trussel eller mulighet? : en casestudie av to nordiske bankers adopsjon av equity crowdfunding
Hagatun, Josefine; Trollvik, Maria (Master thesis, 2016)Dagens teknologiske utvikling byr på nye muligheter, men også utfordringer for etablerte aktørers virksomhet. Dette gjelder blant annet for finanssektoren hvor banker i økende grad blir utfordret av mindre FinTech-aktører ... -
Hero shots: involved fathers conquering new discursive territory in consumer culture
Molander, Susanna; Kleppe, Ingeborg Astrid; Ostberg, Jacob (Journal article; Peer reviewed, 2018)In this paper, we explore how visual expressions of culture offer new discursive territory within which consumer cultural ideals can be negotiated on a global scale. Through a critical visual analysis of the revelatory ... -
How and why Ebay failed and Alibaba/TAOBAO had success in the Chinese market?
Valero, Lara Rodriguez (Master thesis, 2016)This Master thesis is about the American multinational internet C2C corporation eBay and its failure in the Chinese market. As a successful multinational enterprise with much international market share, eBay experienced a ... -
The Motivations of Users to Participate in Sustainable Projects on Mobile Applications : The Case of Antforest
Wang, Jingyi (Master thesis, 2023)Despite the increasing ecological awareness of contemporary global society, the complexity of motivations and practices for green consumption still poses significant obstacles to the spread of more environmentally conscious ... -
Norwegian students’ perceptions of gender equality
Sridharan, Santhya (Master thesis, 2018)Women have made incredible progress in the 20th century globally, however still gender gap in terms of pay and advancement opportunities still exists. This study focuses on the gender equality scenario in Norway, which is ... -
Teoretisk versus subjektiv beslutningsinnflytelse : en ekperimentell studie
Kleppe, Ingeborg Astrid (Doctoral thesis, 1990) -
The effect of brand, packaging and social marketing for consumer perception of cigarettes
Kubolis, Vytautas (Master thesis, 2014)This paper describes consumer perception of cigarettes and how brand, packaging and social marketing can affect this. The aim of the study is to reveal how brand and packaging is used by the cigarettes manufacturers and ... -
The Future of television is personalized : analysis of the internet streaming platform NRK on demand : a public broadcast study
Sørlie, Ida Elisabeth (Master thesis, 2014)Portraying a public broadcasters’ digital challenge, the thesis presents an analysis of the new reality, which is disrupting the world of media, entertainment and news. Targeting the dilemmas of the Norwegian Broadcasting ... -
Unlocking the power of the crowd : a case study analysis of the potential of green crowdfunding platforms to accelerate sustainability transitions
Häußler, Moritz (Master thesis, 2019)In light of the ever-increasing urgency to successfully tackle environmental challenges that arise around the globe, growing attention is given to bottom-up approaches such as sustainable grass-root movements, to incubate ... -
Åpen innovasjon i norsk helsesektor: en analyse av Helsetanken.
Nymark, Kamilla Sunde; Tøsdal, Silje Mellingen (Master thesis, 2019)Åpen innovasjon kan betegnes som innovasjon hvor eksterne bidragsytere, altså bidragsytere fra utenfor en virksomhets grenser, kommer med idéer. Ved å ta i bruk åpen innovasjon kan i teorien en virksomhet benytte seg av ...