Browsing NHH Brage by Author "Olaisen, Jim"
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Sources of creativity in consumer ideation : effects of providing information on company vision and market research
Olaisen, Jim (Master thesis, 2016)We study the effects on creativity of providing information on (1) company vision, (2) reactive market research, and (3) proactive market research in consumer ideation of new services. We measure creativity by four ...