Blar i NHH Brage på emneord "VDP::Samfunnsvitenskap: 200::Medievitenskap og journalistikk: 310"
Viser treff 1-20 av 25
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Advertising and newspaper differentiation : on the role of readers’ advertising taste
(Working paper, Working paper, 2006-12)Newspapers have an incentive to moderate their profile in order to gain a larger readership and thus higher advertising revenue. We show that this incentive is weakened both if readers are ad-haters and if they are ad-lovers. -
Business models for media firms : does competition matter for how they raise revenue?
(Working paper, Working paper, 2008-08)The purpose of this article is to analyze how competitive forces may influence how media firms like TV channels raise revenue. A media firm can either be financed by advertising revenue, by direct payment from the viewers ... -
Competition for viewers and advertisers in a tv oligopoly
(Working paper, Working paper, 2006-12)We consider a model of a TV oligopoly where TV channels transmit advertising and viewers dislike such commercials. We show that advertisers make a lower profit the larger the number of TV channels. If TV channels are ... -
Det norske TV-markedet - Hvorfor tilbyr distributørene kanalpakker, og vil sluttbrukerpris påvirkes av distributørenes kostnadsendringer ved overgang til enkeltkanalvalg?
(Arbeidsnotat, Working paper, 2009-12)I utredningen starter vi med en kartlegging av dagens TV-marked samt konkurranseforholdene i markedet. Deretter presenterer og anvender vi teori for bundling med det formål å forklare dagens praksis i TV-markedet, hvor ... -
Do advertisers or viewers decide TV channels’ programming choice?
(2010:43, Working paper, 2010-11)Ad-financed TV channels are two-sided platforms where media houses provide communication from advertisers to viewers. Most media houses air several channels, some of which are particularly valuable to advertisers. At first ... -
En gjennomgang av samtlige børspauser i 2008: en sammenligning av informasjonsflyten fra Hegnar Online, Hegnar Onlines diskusjonsforum og Oslo Børs
(Master thesis, 2009)Hva forårsaker handelspausene på Oslo Børs? Vi har gått gjennom hver pause i 2008 og sett på Hegnar Onlines forum i forkant. Vi finner flere eksempler på at nyheter kommer til forumet før de offentliggjøres av Børsen. Det ... -
Hotelling competition with multi-purchasing : time magazine, newsweek, or both?
(Working paper, Working paper, 2010-06)Equilibrium prices behave quite differently if consumers single-purchase (buy either Time Magazine or Newsweek) or if some consumers multi-purchase (buy both). Prices are strategic complements under single-purchase, and ... -
Hva er TV 2, og hva bør vi bruke det til?
(Lecture, 1992) -
Markedsfinansiering og privatisering av allmennkringkasting
(Arbeidsnotat, Working paper, 2010-01)I denne rapporten diskuteres mulige følger av endrede finansierings- og eierskapsforhold av NRK. Endringene innebærer å selge NRK til private aktører, og finansiere virksomheten gjennom reklame i stedet for gjennom dagens ... -
Markedssvikt i TV-markedet og behovet for offentlige kanaler : sett i lys av digitaliseringen av bakkenettet
(Arbeidsnotat, Working paper, 2009-02)Gjennom denne utredningen har jeg forsøkt å gi et svar på hvorvidt det fremdeles vil være behov for NRK, som en offentlig allmennkringkaster, etter lanseringen av det digitale bakkenettet. Allmennkringkasting kan forstås ... -
Media bias and news customization
(Working paper, Working paper, 2010-03)In this paper we analyze the effects of news customization (tailoring news to consumers’ political preferences) on media bias. In particular, we extend Hotelling’s duopoly location model to include news customization. ... -
Media bias, news customization and competition
(Working paper, Working paper, 2010-03)The media bias literature has focused its attention on single-ideology media firms. We analyze the incentives for media firms to adopt a multi-ideology strategy. A multi-ideology strategy occurs when a media firm adapts ... -
Nedbemanning og omstilling i store norske mediebedrifter : drivkrefter, trender, utfordringer
(Rapport, Research report, 2010-02)I denne rapporten foretar vi en analyse av drivkreftene, virkemidlene og utfordringene ved nedbemanning i åtte store mediebedrifter. Rapporten bygger bl.a. på intervjuer med ledere og tillitsvalgte, og vi har sett nærmere ... -
Newspapers and advertising : the effects of ad-valorem taxation under duopoly
(Working paper, Working paper, 2006-12)Newspapers are two-sided platforms that sell their product both to readers and to advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language ... -
Newspapers and advertising : the effects of ad-valorem taxation under duopoly
(Discussion paper, Working paper, 2006-12)Newspapers are two-sided platforms that sell their product both to readers and advertisers. Media firms in general, and newspapers in particular, are considered important providers of information, culture and language ... -
NRK mellom marknad og monopol
(Lecture, 1990) -
Optimal merverdibeskatning av mediemarkeder: en tosidig analyse
(Master thesis, 2010) -
Price coordination in two-sided markets : competition in the TV Industry
(Working paper, Working paper, 2010-06)The TV industry is a two-sided market where both advertisers and viewers buy access to the programs offered by competing TV channels. Under the current market structure advertising prices are typically set by TV channels ... -
Reflection of cultural values in animated TV and viral advertisements from India
(Master thesis, 2010)The purpose of this thesis is to analyze TV and viral advertisements in India for their reflection of traditional and contemporary cultures. In order to reach this purpose, an exhaustive list of literature on culture and ... -
Reklame og konkurranse i det norske TV-markedet : en økonometrisk og statistisk analyse
(Master thesis, 2007)Målsetningen med utredningen er å avdekke reklamenivå og differensiering mellom TV-kanalene i Norge. Den reelle konkurransen er mellom de fem riksdekkende kanalene NRK1, NRK2, TV2, TV3 og TVNorge. For å finne svar på disse ...