Blar i NHH Brage på emneord "experimentation"
Viser treff 1-2 av 2
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Experimenting with sustainable business models in fast moving consumer goods
(Peer reviewed; Journal article, 2020)The transition to more sustainable business requires comprehensive transformations of business models, and such innovation can benefit from business experimentation for sustainability (BES). In this paper, we investigate ... -
Sequential exporting
(Journal article; Peer reviewed, 2012)Many new exporters give up exporting very shortly, despite substantial entry costs; others shoot up foreign sales and expand to new destinations. We develop a model based on experimentation to rationalize these and other ...