Blar i NHH Brage på forfatter "Bigseth, Malene Sighaug"
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Co-Creation and Green Trust : Exploring the effects of co-creation on green trust and its implications for sustainable business model development
Borgen, Hedda Sofie; Bigseth, Malene Sighaug (Master thesis, 2021)Environmental sustainability is gaining rising attention, and for good reason. Consumers have realized the growing need for change and are now increasing their expectations towards companies’ sustainability efforts. As a ...