Blar i NHH Brage på forfatter "Heide, Morten"
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Atmosphere as a tool of enhancing organizational performance: An exploratory study from the hospitality industry
Heide, Morten; Lærdal, Kirsti Margrethe; Grønhaug, Kjell (Journal article; Peer reviewed, 2009)Purpose – The concept of atmosphere is often considered vague and difficult to capture, which hampers adequate feedback on atmospheric investments. This paper aims to report a systematic effort to capture the concept and ... -
Effects of mood and information content on product evaluations
Heide, Morten (Doctoral thesis, 1990)