Browsing NHH Brage by Author "Iversen, Nina Marianne"
Now showing items 1-4 of 4
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Can Norway become a net-zero economy under scenarios of tourism growth?
sun, ya-yen; Gössling, Stefan; Hem, Leif Egil; Iversen, Nina Marianne; Walnum, Hans Jakob; Scott, Daniel; Oklevik, Ove (Peer reviewed; Journal article, 2022)The Paris Agreement suggests that all countries engage in significant emission reductions. To stay within safe guardrails, usually defined as a maximum warming of 1.5 °C compared to pre-industrial times, this will mean ... -
Fra statiske til dynamiske merker i en digital opplevelseskontekst
Iversen, Nina Marianne; Hem, Leif Egil (Peer reviewed; Journal article, 2021)Dagens digitale forbrukere møter merker på smarttelefoner, nettbrett, datamaskiner og spillkonsoller. De digitale plattformene gir merkeeiere et større rom til å skape gode merkeopplevelser. Denne artikkelen beskriver ... -
Hotspot crowding and over-tourism: Antecedents of destination attractiveness
Jacobsen, Jens Kristian Steen; Iversen, Nina Marianne; Hem, Leif Egil (Journal article; Peer reviewed, 2019)This study develops a unique model capturing antecedents of place attractiveness in tourism hotspot crowding contexts. A structural equation model reveals three density dimensions: one destination image variable and two ... -
Willingness to buy US products in three Southeast European countries: The effects of cognitive, affective and conative components of country-of-origin image.
Iversen, Nina Marianne; hem, leif egil; Olsson, Ulf H. (Peer reviewed; Journal article, 2022)