Browsing NHH Brage by Author "Jin, Daoyan"
Now showing items 1-1 of 1
-
Customer experience with online shopping : what are the unique experiences customers seek from online shopping?
Jin, Daoyan (Master thesis, 2013)Over the last decade, there has been a great change in consumers' shopping behavior along with technological change. Online shopping is the use of computer technology for better shopping performance. Retailers are busy in ...