Blar i NHH Brage på forfatter "Karlsen, Guro Hjønnevåg"
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How culture influences the effect of CSR communication on corporate attractiveness: a cross-cultural study
Ruud, Kamilla; Karlsen, Guro Hjønnevåg (Master thesis, 2015)Building on previous research into the positive effects of CSR communication on corporate attractiveness, our study investigates if there are differences in this effect caused by culture. To test this relationship, students ...