Blar i NHH Brage på forfatter "Le, Nhat Quang"
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Balancing Data Protection and Model Accuracy : An Investigation of Protection Methods on Machine Learning Model Performance for a Bank Marketing Dataset
Du, Jiahuan; Guruprasad, Shravya (Master thesis, 2023)The practice of sharing customer data among companies for marketing purposes is becoming increasingly common. However, sharing customer-level data poses potential risks and serious problems for businesses, such as ... -
Determinants of consumer evaluation of sustainability claims : The moderating effect of regulatory focus
Kunnumpuram, Alan Mathew (Master thesis, 2021)Green communication has become the hot topic of this decade. With environmental problems and sustainability issues increasing at an alarming rate, regulating authorities have started pressurizing companies all over the ... -
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus
Le, Nhat Quang; Supphellen, Magne; Bagozzi, Richard P. (Peer reviewed; Journal article, 2020)Donation campaigns that have an unsuccessful start often trigger negative social information in the social and mass media (e.g., “few others have donated so far”). Little research exists to shed light on the effects of ... -
Explaining communication effects on donation behavior: the roles of contractual relations and social information
Le, Nhat Quang (Doctoral thesis, 2019-06)Nonprofits play a pivotal role in society, and individual donations are the backbone of these organizations. The fight for donors, however, is more intense than ever, and charities face decreasing support from governments ... -
Secularity, abortion, assisted dying and the future of conscientious objection: modelling the relationship between attitudes
Magelssen, Morten; Le, Nhat Quang; Supphellen, Magne (Peer reviewed; Journal article, 2019)Background Controversies arise over abortion, assisted dying and conscientious objection (CO) in healthcare. The purpose of the study was to examine the relationship between attitudes towards these bioethical dilemmas, and ...