Browsing NHH Brage by Author "Rosenbach, Clemens Jakob"
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Incumbent responses to disruptive business models : a case study from the German sports rights broadcastingmarket
Rosenbach, Clemens Jakob (Master thesis, 2021)When disruptive technologies become incorporated in new business models (BMs) by entrants, they pose a significant threat to incumbents. But how do established firms respond to the entry of disruptive BMs? This thesis ...