Browsing NHH Brage by Author "Supphellen, Magne"
Now showing items 1-20 of 39
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A comparison of two frameworks for business model ideation
Bengtsson, Max; Hansen, Eirik Holm (Master thesis, 2018)Creativity is widely acknowledged as a necessary ingredient of innovation. Given the importance of innovation in Business Models, managers should take action to stimulate the employees’ creativity. Managers can facilitate ... -
Acceptable attitudes and the limits of tolerance: Understanding public attitudes to conscientious objection in healthcare
Haaland Barlaup, Astrid; Landsverk, Åse Marie; Myskja, Bjørn Kåre; Supphellen, Magne; Magelssen, Morten (Peer reviewed; Journal article, 2019) -
Assessing and explaining the proficiency of social media marketing in small ministries : a comparative case study
Halvorsen, Stein Vegard (Master thesis, 2021)This thesis seeks to understand how small nonprofit ministries approach social media marketing, and what their strengths and weaknesses are compared to normative theory. The research is conducted as a comparative case ... -
Attitudes to prenatal screening among Norwegian citizens: liberality, ambivalence and sensitivity
Supphellen, Magne; Solberg, Berge; Haugen, Guttorm; Magelssen, Morten (Peer reviewed; Journal article, 2018) -
Attitudes towards assisted dying are influenced by question wording and order: a survey experiment
Magelssen, Morten; Supphellen, Magne; Nortvedt, Per; Materstvedt, Lars Johan (Journal article, 2016) -
Attracting innovative applicants through employee testimonials : an experimental study using video and text testimonials
Rehman, Saad (Master thesis, 2017)This study tries to dig a little deeper in the employer branding activities of organizations and researches on the aspects which refers to the term coined by McKinsey and Company “War for Talent”. Organizations are trying ... -
Building Brand Relationships Online: A Comparison of Two Interactive Applications
Thorbjørnsen, Helge; Supphellen, Magne; Nysveen, Herbjørn; Pedersen, Per Egil (Journal article; Peer reviewed, 2002)Due to its potential for interactive communication, the Internet is considered a promising tool for relationship marketing. In this study, two of the most common applications for interactive communication - personalized ... -
Business models and nonprofits : a study on business model proficiency and performance in Norwegian nonprofits
Bratsberg, Marius Maximilian; Eknes, Håkon (Master thesis, 2019)Due to a change in policy, the nonprofit sector in Norway is set to expand significantly in the years to come. While this is happening, the struggle for resources among nonprofits is intensifying. As a result, nonprofits ... -
Challenges and approaches of integrating sustainability into the brand positioning : a qualitative research
Taudt, Ole (Master thesis, 2020)Since sustainability is an important marketing tool nowadays, companies are increasingly paying attention to integrate sustainability into their marketing communication. Across the industries and types of companies, there ... -
Consumer ethnocentrism in evaluations of superior foreign brands and inferior domestic brands : a study of Polish consumers
Supphellen, Magne; Rittenburg, Terri L. (Working paper, Working paper, 2000-01)In recent years, there has been a great deal of research exploring the concept of consumer ethnocentrism, although little has been done in Eastern Bloc countries. In these countries, foreign brands are often clearly superior ... -
Consumer perceptions of corporate CSR and sustainability activities : identification of guiding principles
Heskestad, Erlend Aabø; Steffensen, Amalie (Master thesis, 2021) -
Corporate Brand Positioning on the Homepages of American Investment Banks: A Critical Assessment
Kotiranta, Ville (Master thesis, 2022)Purpose – B2B branding has become evermore important in the online environment during the 21st century. However, there has not been unified normative guidelines for brand positioning best practices. This critical assessment ... -
CSR in the time of coronavirus : a qualitative study on the perception of coronavirus cause marketing relief responses from the perspective of consumers
Marinelli, Lorenzo (Master thesis, 2021)For years, companies have been acting to provide relief when disasters strike in order to build a competitive advantage, as this is something consumers are demanding more and more. It is no longer seen as acceptable for ... -
Determinants of consumer evaluation of sustainability claims : The moderating effect of regulatory focus
Kunnumpuram, Alan Mathew (Master thesis, 2021)Green communication has become the hot topic of this decade. With environmental problems and sustainability issues increasing at an alarming rate, regulating authorities have started pressurizing companies all over the ... -
The Dilution Effect: A Barrier to Sustainable Consumption in B2B Markets? An Experimental Study of B2B Decision-Makers' Evaluation of a Sustainable Printer
Christiansen, Kristine Rettedal; Selvik, Filip Svendsen (Master thesis, 2023)Previous research indicates that individuals have a tendency to perceive sustainable and functional attributes as mutually exclusive, even if this perception does not objectively reflect reality. This misconception can ... -
The effect of explanations on perceived credibility of sustainability claims : how brands can position themselves as sustainable without being suspected of greenwashing.
Sydnes, Ingrid Tallhaug; Aarvold, Mai-Linn (Master thesis, 2021)As businesses are increasingly focusing on positioning themselves along sustainability dimensions, the occurrence of perceived greenwashing is threatening the perceived credibility of brands with genuine intentions. ... -
The Effect of Moderators in Green Marketing: Stakeholder Evaluation and the Effect on Green Brand Equity and Perceived Greenwasing
Fjærtoft, Helene; Kies, Katharina Johanna (Master thesis, 2022)While transparency is widely accepted as one of the key practices to gain stakeholders' trust, prior research has surprisingly found that transparency does not always pay off. Given a company with a high perceived ... -
Effects of CSR messages on Perceived Greenwashing & Green Brand Equity : The interaction of message frames and industry stereotypes
Haque, Mahir Mahtab; Yang, Runjie (Master thesis, 2023)Given the paradigm shift towards environmentalism, stakeholders, especially consumers, are exerting pressure on companies to be more transparent with their business practices. Companies in turn are responding through CSR ... -
The effects of eco-labels and eco-claims on consumers’ purchase intention : the moderating role of regulatory focus
Zaunbrecher, Helen; Henschel, Katharina (Master thesis, 2021)As consumers increasingly realize the impacts of their consumption patterns on the environment, many try to pursue a more sustainable purchase behavior by dedicating particular attention to environmentally friendly product ... -
Effects of negative social information on the willingness to support charities: the moderating role of regulatory focus
Le, Nhat Quang; Supphellen, Magne; Bagozzi, Richard P. (Peer reviewed; Journal article, 2020)Donation campaigns that have an unsuccessful start often trigger negative social information in the social and mass media (e.g., “few others have donated so far”). Little research exists to shed light on the effects of ...