Kulturell forankring og markedsstrategi : en dybdestudie av fiskeindustrien i Måløy i Vågsøy kommune.

Abstract

The paper discusses relations between globalisation and local capitalism. The discussion focus on how firms in the Norwegian fish processing industry have adapted to increasing international competition and national political liberalisation during the 1990s. In an intensive study we analyse how historical, spatial and cultural conditions relate to present adaptations and strategies of the fish processing firms of Vågsøy in the community of Måløy.