• Does brand building matter? A study of the bacalhau brand Dybvik 

      Aure, Kristin Gaaseide; Nervik, Kristine; Helgesen, Øyvind (Chapter; Peer reviewed, 2017)
      Brand building results in brand equity creation based on intellectual efforts. Thus brand equity is perceived as intellectual capital of the brand builder. Building strong brands has become a priority for many organizations, ...