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dc.contributor.authorKarlsen, Siv Marina
dc.date.accessioned2006-07-07T08:22:36Z
dc.date.available2006-07-07T08:22:36Z
dc.date.issued2000-05
dc.identifier.isbn82-491-0048-4 (trykt versjon)
dc.identifier.issn0803-4036
dc.identifier.urihttp://hdl.handle.net/11250/164705
dc.description.abstractIt is established that experience is an important driver of a firm’s internationalisation process, at least in the early stages. Recently, however, it is found that network relations may also have some influence on the process. I set out to find if close customer relations in particular may drive or facilitate the internationalisation process. The theories on which I base my study are the Internationalisation Process Theory, Network Theory, and Relationship Marketing. I observed the ongoing process in my case company, the Ulstein Group, and also retraced its internationalisation history to get a realistic view of how a firm’s internationalisation process actually proceed. From this observation I found at least two other factors, that are likely to have an impact on a firm’s pace of internationalisation namely, sudden acquisition opportunities and change of ownership.en
dc.format.extent406366 bytes
dc.format.mimetypeapplication/pdf
dc.language.isoengen
dc.publisherSNFen
dc.relation.ispartofseriesReporten
dc.relation.ispartofseries2000:20en
dc.titleThe internationalisation process : a relationship approach : a study of close customer relations' impact on an industrial firm's pace of internationalisationen
dc.typeResearch reporten


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