Language management : in multinational companies
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The aim of the present thesis is to explain the concept of strategic language management and why this field of study deserves increased attention in international business. It is argued that Language Management deserves increased attention from business managers since language management may contribute to their firms' competitive advantage. A survey among Norwegian companies in Belgium was undertaken to assess the current situation of language issues. The survey results show that while employees in Norwegian businesses seem aware of the need for enhanced language competencies, their companies fail to transform this awareness into practical policies and action. It is argued that the European Union’s strategies for multilingualism can be used as a guideline for Norwegian business operations.