Blar i Master Thesis på forfatter "Gillebo, Maren"
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The importance of multi-homing : merger implications in the digital newspaper market
Gillebo, Maren; Sundkvist, Kamilla (Master thesis, 2020)In this paper we analyse the choice of consumer prices and qualities and welfare implications from a merger in the digital newspaper market. In this market, the digital newspapers sell access to consumers and the attention ...