Blar i Master Thesis på forfatter "Teslo, Øystein Strand"
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Brand positioning practices in the Norwegian fishing and aqua culture industry : a comparison of brand positioning practices and normative theory
Onsøyen, Peder; Teslo, Øystein Strand (Master thesis, 2011)This thesis is about the importance of Brand Positioning. We look at Brand Positioning with regards to how practices are within one of Norway‟s most important industries - the Norwegian Fishing- and Aqua Culture Industry. ...