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Media exposure and underpricing : IPO underpricing and media coverage in the time prior to and after going public

Kalstad, Johan Ailo Mattias
Master thesis
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URI
http://hdl.handle.net/11250/167787
Date
2007
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  • Master Thesis [3748]
Abstract
I examine the relationship between IPO underpricing and media exposure, using a sample of

54 IPOs launched on the Oslo Stock Exchange in the period of 2003-2006. I use the A-tekst

database to measure media exposure, using four observation periods relative to the IPO. The

findings show that there is a negative relationship between underpricing and media coverage

in the IPO subscription period. Furthermore, I show that underpricing increases publicity in

the time after the listing. However, the study fails to find any significant relationship

between underpricing and media coverage in the week prior to going public.

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