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Identifying performance factors in a Chinese EIJV : an assessment of changing strategic modes

Kleppe, Anders
Master thesis
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URI
http://hdl.handle.net/11250/168451
Date
2010
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  • Master Thesis [3258]
Abstract
Elkem Materials is in an Equity Joint Venture with Erdos in Inner Mongolia producing

microsilica for the global market. Elkem Materials is considering several options for their

future strategy in China. The business environment of the Chinese market is very different

from those of any other emerging market, or any other market for that matter. Knowledge

of these differences may create new opportunities for foreign companies such as Elkem

Materials. Opportunities in four different strategic modes are considered in a performance

perspective and for a set of identified factors of importance to Elkem Materials. These

factors are affected by both the external and internal environment Elkem Materials is

operating in.

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