Identifying performance factors in a Chinese EIJV : an assessment of changing strategic modes

Abstract

Elkem Materials is in an Equity Joint Venture with Erdos in Inner Mongolia producing microsilica for the global market. Elkem Materials is considering several options for their future strategy in China. The business environment of the Chinese market is very different from those of any other emerging market, or any other market for that matter. Knowledge of these differences may create new opportunities for foreign companies such as Elkem Materials. Opportunities in four different strategic modes are considered in a performance perspective and for a set of identified factors of importance to Elkem Materials. These factors are affected by both the external and internal environment Elkem Materials is operating in.