| dc.description.abstract | The market for environmental friendly products in Norway is increasing. New research and
increased focus on environmental effects are among the largest drivers of demand.
Customers who are concerned about environmental effects are willing to pay premium
prices on products proven to have better environmental quality.
However, exporting environmental friendly products from California to Norway can be
demanding. Customer segmentation abroad is challenging, rules and regulations on import
to Norway are quite comprehensive, and sociocultural differences make demands for extra
marketing efforts.
Industrial analyses identify a potential to differentiate from competitors, offering a more
environmental-friendly product, and a product that can be tailored according to customers’
demands. Resource-based analyses confirm that the company is in position of resources to
make this possible. Both external and internal elements are reasons why direct export
through an agent is the recommend entry mode.
The company represents a green brand, which will be important to promote. Selective media
is what the company is yearning for, and it is recommended to make use of existing channels
of information, in marketing.
A total net present value of NOK seven million over the fifteen next years, if investing
approximately NOK one million today, is estimated. | en |
