The modern three kingdoms in global automobile industry : a case study of Toyota quality crisis in USA and China market

Abstract

It is predicted that the clash of U.S.A as world only super power, the revenge of lost Japan and the raise of China will bring the whole world into a new era of three kingdoms in 21 century. The novel-Three kingdoms which was written by Luo Guangzhong in 17th century was translated into many languages and had become a Must-read Classic book of every Chinese, Japanese and American teenage student. The case study of quality crisis of Japan No1 car producer-Toyota will just provide a good example to European business school to get some idea of what is happening in the Far Eastern world. The Toyota case showed that the MNCs really relay on institution both original and host country to grow bigger. However, in order to maintain their global market leadership, the MNCs really need to act locally and balance themselves smartly according to the regulation of the host countries.