Supplying water to poor population in developing countries : a new contribution of private sector

Abstract

This paper originates from the observation that private sector, here multinational companies, is changing its practices to address poverty issues in developing countries. Since water is a primary need, the new approach set in a deep involvement of the population. We first add a P, for People, to Public Private Partnership, and then look at a more discrete approach at the Base of The Pyramid. We finally discuss what does mean supplying water to poor people both from end users and company’s sides. The main findings are that success lies in the stakeholders’ active participation, even co- creation. Such projects are strong levers for development and individual empowerment, but require a new paradigm embedded in companies strategies, in order to sustain these win-­win partnerships.