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Botulinum toxin industry : is it a profitable industry to enter?

Salopek, Barbara
Master thesis
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Salopek 2009.pdf (301.9Kb)
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http://hdl.handle.net/11250/169039
Utgivelsesdato
2009
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  • Master Thesis [3762]
Sammendrag
This paper examines the botulinum toxin industry and is it profitable to enter. In

particular, the paper aims to define whether the industry structure is attractive because an

industry is considered profitable only if it has attractive structure. This has been explored

through applying the Porter’s five forces framework which provides a good

understanding of farces shaping the industry and thus help to define the industry

structure. It has been shown that the BTX industry has been characterized by relatively

strong rivalry, moderate threat of new entrance, threat of substitutes and the power of

buyers and low power of supplies. This structure determines the industry as an attractive

one and thus is assumed to be a profitable to enter.

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