The competitive advantage of nations and choice of entry strategies : a three scenario case study
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- Master Thesis 
Michael E. Porter’s Diamond framework has been used as an analysis tool the last 15 years to define the competitive advantage of nations, but few researchers have discussed if there is a link between the Diamond framework and how international firms can pursue the best entry mode. Different variables will be presented linking the Diamond framework to entry strategies, designing an extended framework. Three case scenarios are used for analysis purposes; the first two originating in Porter’s Diamond framework, while the third deals with alternative theory to the Diamond framework. The first scenario takes place in a nation where the home market lacks one or more of the Diamond determinants. The firm in this scenario is IKEA. The second scenario is located in a nation where the home market accesses all the Diamond-determinants. The firm chosen for this scenario is the Lerøy Seafood Group. The development of an extended framework illustrates how Porter’s Diamond better suits the current business formation. Born Globals and the Double Diamond framework are presented as alternative notions for analysis-purposes. To illustrate the concepts, Dell Computer Corporation has been chosen.