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Business models for newspapers in a digital world

Barclay, Alexander
Master thesis
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URI
http://hdl.handle.net/11250/169561
Date
2012
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  • Master Thesis [3258]
Abstract
The Western newspaper industry is going through a severe crisis caused by three factors: the

rise of the Internet as a digital distribution channel and sinking circulation numbers; the rise

of social media; the economic crisis and diminishing advertising spending. After providing

their content for free online, newspaper publishers are looking at modes of online

monetisation. The newspaper industry and its value chain are described, as well as economic

properties of networks and information goods. This thesis presents a review of the literature

on business models and introduces a framework to study newspaper business models.

Specifically, the framework comprises the customer interface, the financial model, value

creation processes and the value proposition. Applying the framework to eight major

European newspapers (20 Minuten, Aftenposten, Die Zeit, Le Temps, Mediapart,

Süddeutsche Zeitung, The Guardian, and Verdens Gang), this report produces findings on

the choices publishers have made in all four dimensions, as researched during in-depth

interviews. This report presents key choices publishers must make, such as integrating or

separating editorial teams of print and online content, or introducing a paywall online. Each

decision impacts the value proposition of the newspaper.

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