Branding issues in company growth management : a case study of a European B2B company in Chinese market
dc.contributor.author | Fu, Yu | |
dc.date.accessioned | 2013-04-19T08:49:33Z | |
dc.date.available | 2013-04-19T08:49:33Z | |
dc.date.issued | 2012 | |
dc.identifier.uri | http://hdl.handle.net/11250/169615 | |
dc.language.iso | eng | no_NO |
dc.subject | marketing and brand management | no_NO |
dc.subject | brand equity revise | no_NO |
dc.subject | b2b | no_NO |
dc.subject | case study | no_NO |
dc.subject | motor manufacturer | no_NO |
dc.title | Branding issues in company growth management : a case study of a European B2B company in Chinese market | no_NO |
dc.type | Master thesis | no_NO |
dc.subject.nsi | VDP::Social science: 200::Economics: 210::Business: 213 | no_NO |
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Master Thesis [4490]