Fagbokforlaget : an offshoring case study

Abstract

This thesis is written as part of Master’s degree of Science in Economics and Business Administration at the Norwegian School of Economics. Inspiration for this thesis came when attending a course in Outsourcing and Franchising (BUS438) in the spring of 2010. The paper looks at a successful offshoring project in Poland by the Norwegian publishing company Fagbokforlaget. The success was a result of several factors, some are acknowledged by Fagbokforlaget such as organizational culture and some that FBF are seemingly oblivious about, such as the importance of cultural differences and hence cultural knowledge. This year however they are trying to achieve success abroad again, but this time in India. However success factors are not easily transferred and redeployed in different locations and FBF now faces challenges in India that they were unprepared for and they will have to put down a lot of work to make this second sourcing project a success as well.