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The deployment of knowledge sharing mechanisms in service MNCs : the impact of industry and culture

Seppänen, Tanja; Dalen, Christine
Master thesis
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URI
http://hdl.handle.net/11250/169867
Date
2013
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  • Master Thesis [3346]
Abstract
The purpose of this thesis is to study the mechanisms used by service MNCs to promote

knowledge sharing (KS). More specifically, this thesis studies the impact of industry and

culture on social capital (SC) and the role of SC in KS. The objective is to identify the most

effective knowledge governance mechanisms to promote knowledge sharing in the banking

and consulting industries.

Our research model consists of Knowledge Governance Approach (KGA) and SC which we

use to analyze knowledge sharing mechanisms in the banking and consulting industries.

Furthermore, we study the impact of industry and culture on KS by interviewing DNB,

BES, Millennium bcp, IBM and Accenture in Norway and Portugal. Based on the

interviews we develop a comparative analysis between the banking and consulting

companies in two cultural contexts.

Based on our empirical research, the findings suggest that industry determines KS in service

MNCs more than culture. The banking industry uses primarily hierarchical mechanisms to

promote KS across their operations while the consulting industry favors social mechanisms

due to their network organization structure. The market-based incentives are not widely

adopted in the sole promotion of KS.

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