• Diffusion of management accounting innovations: A virus perspective 

      Johanson, Bjørn Daniel; Madsen, Dag Øivind (Peer reviewed; Journal article, 2019)
      Purpose The diffusion of management accounting innovations (MAIs) is the focus of much debate in the management accounting research community. Extant contributions have drawn on a large of number of theories, including ...
    • Examining Customer Relationship Management from a management fashion perspective 

      Madsen, Dag Øivind; Johanson, Bjørn Daniel (Journal article, 2016)
      Despite mixed performance reviews and experiences, customer relationship management (CRM) is among the most widely used and discussed management ideas by managers around the world. Commentators have noted that CRM has ...