Blar i Publikasjoner fra CRIStin (NHH) på emneord "Norway"
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Cultural Adaptation in Cross-National Buyer-Seller Relationships - a study of Russian Buyers and Norwegian Sellers of Seafood
(Journal article; Peer reviewed, 2015)Purpose The purpose of this paper is to investigate how buyers and sellers in cross-cultural business relationships manage cultural differences to ensure functional, successful business relationships. Failure to consider ...