• norsk
    • English
  • English 
    • norsk
    • English
  • Login
View Item 
  •   Home
  • Norges Handelshøyskole
  • Thesis
  • Master Thesis
  • View Item
  •   Home
  • Norges Handelshøyskole
  • Thesis
  • Master Thesis
  • View Item
JavaScript is disabled for your browser. Some features of this site may not work without it.

The coffee bar experience : a strategic analysis of the coffee bar market in Oslo

Berger, Maren Cathinka Bull
Master thesis
Thumbnail
View/Open
masterthesis117.pdf (2.830Mb)
URI
http://hdl.handle.net/11250/223263
Date
2014
Metadata
Show full item record
Collections
  • Master Thesis [4207]
Abstract
This thesis is written as a part of the Master of Science degree at the Norwegian School of Economics within the main profile of Strategy and Management.

As a “coffee enthusiast” and former contestant in the Norwegian Barista Championship, the Norwegian coffee culture and coffee bar markets have long been of special interest to me. This was therefore a natural choice of topic for my master thesis within strategic analysis to finish my higher education.

I have truly enjoyed working on this project comprising two topics that I am very interested in. It has been an interesting, demanding, motivating, exciting, and sometimes frustrating process, and I am very grateful for all that I have learned from conducting this research project.

I am also very thankful to those who have helped me throughout the different parts of the project. I would like to thank my supervisor, Prof. Kirsten Foss, for her feedback and guidance during the process. I would also like to thank Tron Kleivane for his perspectives and strategic insights regarding the coffee bar market. Furthermore, I would like to thank the subject matter experts and all the respondents for their time and commitment in sharing their knowledge and opinions regarding the market actors and consumer preferences. Last, but absolutely not least, I would like to thank my family and friends for all their help and motivational support through these last months.

I could not have written this thesis without all of your contributions, and I hope you will enjoy reading the result of your kind efforts.

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit
 

 

Browse

ArchiveCommunities & CollectionsBy Issue DateAuthorsTitlesSubjectsDocument TypesJournalsThis CollectionBy Issue DateAuthorsTitlesSubjectsDocument TypesJournals

My Account

Login

Statistics

View Usage Statistics

Contact Us | Send Feedback

Privacy policy
DSpace software copyright © 2002-2019  DuraSpace

Service from  Unit