| dc.description.abstract | The purpose of this thesis is to map various categories of business models to reach the Base of
the Pyramid (BOP) customer segment, and to highlight some of the main perceived challenges
in the South African market, with an emphasis on how these are dealt with within the different
business model categories. Applying a business model framework consisting of the four
interrelated elements of target customer, value proposition, delivery and capture, we conducted
a qualitative, multiple case study to aggregate the three business model categories Engaging the
Entrepreneur (EE), Poverty Premium Eradication (PPE) and Multipurpose Product (MPP).
These offer insights as to the role of the BOP, how to create value for this segment and how
value might be captured. Value delivery was found to be independent of the business model
categories. Furthermore, we found that the main perceived challenges were dealt with in similar
manners across the business model categories, and that one means was used to solve several
issues. As the solutions to the challenges were found mainly, but not exclusively, in the value
delivery of the business model framework, it lead us to conclude that the solutions to the
challenges were largely business model category independent. | nb_NO |
