Corporate social responsibility of companies in China oil sector : a case study of China national petroleum company

Abstract

CSR studies of Oil company in Asian countries remains at a relevantly vague states. Therefore, this research is conducted under the exploratory approach to explore details of the CSR of companies in China oil sector, and selected CNPC as the case for study. The research is conducted with qualitative data which are from both first hand source and second hand source. The research outcome indicates that China oil sector represented by CNPC has balanced the expectations of stakeholders and make improvements over the past decade. The CSR of oil companies has been changed over the dynamics in the business environment and policy side changes. The relevant corporate social responsibilities has been analysed under stakeholder theory. Typical CSR are selectively analysed with the latest dynamics in oil industry in China. It is key to note that the fulfilment of CSR in terms of the governmental and political requirements of its institutional role in local society has made the company less efficient in management and organisation. Therefore, companies in oil sector in China should enhance their ability to balance the stakeholders’ expectations and boost their performance accordingly, rather than simply fulfil the requirements and instructions.