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Business models of sharing economy companies : exploring features responsible for sharing economy companies’ internationalization

Kosintceva, Aleksandra
Master thesis
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URI
http://hdl.handle.net/11250/2403861
Date
2016-09-02
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  • Master Thesis [3748]
Abstract
This paper is dedicated to the sharing economy business models and their features responsible

for internationalization. The study proposes derived definitions for the concepts of “sharing

economy” and “business model” and first generic sharing economy business models typology.

The typology was created through the qualitative analysis of secondary data on twenty sharing

economy companies from nine different industries. The outlined categories of sharing economy

business models are Marketplace, Access-based business model and On-demand Service

Provider. On-demand Service Providers have the lowest of all three categories propensity to

internationalize. Other than that, the presence of physical resources in the value creation

activities has inverse relation to internationalization. Financial resources, country of origin and

community building as an element of customer relationships are not responsible for sharing

economy companies’ internationalization.

The contributions of the paper have both theoretical and practical components. The main

theoretical contribution of the study is the provided categorization of sharing economy business

models, considering that in the existing research there was no generic typology as such. The

gathered knowledge on the sharing economy companies is highly valuable with the growing size

and importance of sharing economy. The paper provides contributions to the relation between

sharing economy, business model framework and internationalization, which have never been

studied together before. Furthermore, the categorization of sharing economy business models is

an excellent basis for further research with the focus on company life cycle, profitability, and

efficiency indicators. Practical implications of the constructed business models and

categorization include using them as a strategic tool when deriving own business model, entering

international markets or launching new products.

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